2011年12月21日星期三

Strategic Planning Defining the Concept

It’s all about Organization and the definition of its strategy, or direction and even making decisions on assigning its resources to perform the strategy; of which its people and capital is inclusive. In strategic planning, different business analysis techniques can be employed; such as PEST or SWOT analysis. In all, planning strategically entails an official consideration of the future course of an organization. There are three important submissions or questions that every strategic planning deals with; at least one of the key questions. For an organization to determine where it intends heading to, it has to necessarily define its present position; and then strategize the future achievement and how to realize the achievement. This is the whole essence of strategic planning. This is an essential tool that can efficiently map and plot the direction of an Organization. Notwithstanding, using this tool does not imply a certainty of the manner of the market’s evolvement and what might arise Nail Polish in future so as to structure the organization’s strategy. The key questions in strategic planning are “What can be done?”, “Who is the recipient of the deed?” and “How do we stand out”? Planning strategically must of necessity deal with at least one of these questions. Different organizations might adopt different approaches when planning strategically. However, a 3-step process may be typically used; they include; situation, target and path. The present situation has to be evaluated in order to determine how it came about; target entails goals and/or objective definition while path is all about mapping a likely route to realizing the goals and objectives. Content of Strategic PlanningVision, values and missionSituational analysisMethodologiesObjectives, goals and targetsMission statementsVision statementsConcentrating on vision; this is the concise specification of what the Organization intends to actualize in the future in relation to its basic objective and/or strategic course. The concept of vision as used in strategic planning, refers to long term perception that may also connote the view of what the Organization expects the environment or world where it operates, to be in the future. Strategic planning entails many approaches which have been mentioned earlier; another alternative approach is that, which is termed Draw-See-Think. This approach helps the Organization to visualize the perfect image or the intended outcome, analyze the present situation and how far it is from the ideal; then, think of the particular actions that must be imbibed in order to realize the ideal or at least bring today’s situation closer to the ideal. It is a good thing for an Organization to strategize; a good strategy produces good result. Depending on the Organization’s values and objectives; different approaches are used in planning strategically. It is necessary for the Organization to carefully choose the approaches that best suit their objectives and entire purpose. This is the best way to ensure that success is achieved and that car led lights the best results are realized through the use of this Organizational tool. Every Organization should keep in mind its peculiarity and strategize accordingly.

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